Officially opened our doors

Fitfo Labs officially opened its doors

For the first time, we invited friends and new faces into the creative collective for an incredibly fun launch event. Guests were met with quite the surprise as they entered the door. “The entire night felt like we were allowed behind the curtains into a secret creative fantasy workshop,” said Dana Toledo.

The evening kicked off with stunning fine art displays from artists such as Julia Longshore, Fart.PDF, Dana Toledo, and more. The energy continued with the filming of the all-new “ANITE in the LAB” podcast—a show concept developed by Edward and the Fitfo Labs team, designed to encourage musicians to take the stage and showcase their talents. The audience of 45+ in attendance was able to participate and join into the fun on stage as well. The night concluded with a vote for “Song of the Night.”

Thanks to the incredible feedback, the next event is already scheduled for Dec. 7th, featuring even more talented artists.

Artist Spotlight

This week’s artist spotlight shines on Tallahassee’s own Kanise! Kanise, the artist name for Karrie Williams, is a true powerhouse. In a moment of serendipity, her name was drawn as the very first bucket pull of the night—and, fittingly, the first-ever bucket pull for the new show, ANITE in the LAB.

Her song “Jonah Hill” showcased immense potential, blending her beautiful voice with modern, dynamic flows. Paired with vivid, down-to-earth lyrics, her performance created a compelling storytelling moment that deeply resonated with the audience. Once the votes came in, it was no surprise that she won "Song of the Night."

To read our full interview with Kanise, check out the blog here

Industry Update

Global Screen Printing Market Growth: The global screen printing market is projected to reach $6.8 billion by 2027, growing at a compound annual growth rate (CAGR) of 15%. This growth is driven by increasing demand for customized apparel and advancements in printing technologies.

Live Nation's Record-Breaking Summer and Upcoming Tours: Live Nation Entertainment reported its most active summer concert season ever in 2024 ,with 144 million tickets sold through October, marking a 3% increase. The company has announced a robust lineup for 2025, featuring stadium tours by major artists like Shakira and Coldplay, anticipated to drive double-digit growth compared to previous tours.

2025 Grammy Nominations Highlight Female Artists: The 2025 Grammy nominations are dominated by female artists, with Beyoncé leading with 11 nods for her country album. The Best Pop Vocal Album category features only women, including rising stars Chappell Roan and Sabrina Carpenter, reflecting a significant shift in the music landscape.

Gen Z's 'Chaotic Customization' Trend: Gen Z is leading a fashion trend dubbed 'chaotic customization,' emphasizing extreme personalization and self-expression through unique, extravagant accessorizing. Brands like Adidas and Asics are tapping into this trend by offering opportunities for consumers to personalize products, reflecting a cultural shift towards maximalism and a DIY ethos.

Events

12/7/24

ANITE in the Lab II

12/21/24

Cocktails & Canvas

12/27/2024

NYU Music Video Shoot at the Lab